Government to take the stage for enterprises. Ceramics and cultural blocks to build, businesses and Shiwan willingness coincide. From the early years of hardware upgrades to the present use of software culture driven business transformation and upgrading, the reporter learned that many ceramic enterprises have to meet the spirit of this regression with the government a cultural baptism.
Shiwan ceramic enterprises to upgrade guide
Adjustment of industrial structure and promote the city produced communion
Mottled old brick wall, eighties and nineties of the old signs, towering smokestacks ...... bushy branches in the tree under the age exudes a unique atmosphere. Yuejin way these old things, once witnessed a brilliant Shiwan ceramics industry.
Ceramic enterprises to upgrade before the Foshan ceramics to 60% of the domestic market share and 25% of the international market share of major vendors. But Chancheng ceramic industry has made brilliant achievements, but this is the region of 43% of total industrial energy consumption in exchange, extensive ceramic industrial economy continues to push economic indicators, while also facing various environmental indicators "explosion Lights. "
Many people still remember the early years of the ceramic industry transformation Chancheng storm, Yuejin Road and its surrounding area, is in this turmoil.
In the renovation of pollution, high energy consumption of ceramic enterprises, the process of reshaping the urban environment, Chancheng District 94 building ceramics production enterprise of ceramic production processes closure or relocation, there are only 18 Shiwan pollution, low-technology ceramic enterprises completely shut down.
Shiwan ceramic enterprises to guide the transformation and upgrading, technological innovation, the city produced a gradual replacement of the production mode of communion extensive mode of production. Data show that the ceramic production Chancheng 2008 than in 2006, down nearly 40%, the output value has increased by more than 30%. Shiwan streets in the year is to achieve total industrial output value of 19.3% growth.
In the ceramic industry upgrading, Shiwan ceramic industry focused on building and sanitary ceramics production processes, more single chain. After the upgrade, the ceramic corporate headquarters, exhibition, information, culture, represented by the modern service industry is booming.
Enterprise "cage" How again after use? How to tackle this problem in the early years of industrial ceramics prosperous heyday Yuejin Road is particularly urgent.
So within a few years, through the integration of all resources Shiwan gradually built up in this region development and design software, product information and other shared services trade platform for enterprises and designers using computer technology for new product design and development, attracting creative talent and enterprise aggregation. The southerly ancient stove, doll Street, Shiwan Ceramics Museum and other important nodes pottery culture have also completed or transformation is completed, and look forward to the "cultural industries ceramic blocks" in the name of "beads into a chain."
Today, on the basis of the old plant transformation out of the new shops, new buildings have gradually make this street angry, Pan Bolin other national pottery masters back to the nest gift culture.
Shiwan ceramic enterprises to guide the process of industrial transfer accompanied by lengthy remodeling experience the city's image in the West Area Shiwan to ceramic culture to promote economic and social development never stop.
From a hardware upgrade to the software upgrade
Ceramic enterprises in order to promote cultural transformation and metamorphosis giant
Even in the process of transformation and upgrading, Foshan Ceramics experienced a variety of "labor pains", but in the world, Foshan Foshan ceramics industry, the economy is still the first card.
However, contamination of the "hat" seems never been out of the ceramic industry, even experienced since 2007 Fengjuancanyun style ceramic industry transformation and upgrading process, the ceramic industry to bring industrial pollution still remaining in the public's mind. "Ceramic industry can also be green." Even if many of the industry on various occasions has issued this voice, it is difficult to reverse in a short time so there is the concept of the public.
In the ceramic industry developed in Italy, Spain and other countries, ceramics and other industries, it is quite possible to get rid of pollution "hat." Why Foshan ceramic enterprises can not?
Shiwan, in addition to continue to deepen the reform and transformation and upgrading technology, the part of the ceramic enterprises rooted here began to get rid of pollution "hat" is another exploration.
Reporters learned that, Dongpeng ceramics, Italian pottery ceramics has already set up cultural communication company, specializing in pottery culture and communication operations.
Among them, Dongpeng Ceramics was established in the beginning of this year everbest Pottery Culture Communication Co., Ltd.. In six months time, the company completed the integration of the business model potters resources to design innovative pottery spread products to meet consumer demand. In the sales network, the more than 200 stores in Dongpeng ceramic culture area has been set, shop in the terminal to carry out sales. The future, in Dongpeng 1,500 stores across the country, people can see the ceramic and pottery culture combine industrial products.
"In the international market, we compete with other countries in the beginning of the enterprise, are the technological competition, but when the company developed to a certain extent, we found that the cultural level of the competition is our unique advantages, this is even more important . "Turning ceramic enterprises to participate in global competition, Guangdong Dongpeng Holding Co., Ltd. CEO Cai Chu-Yang told Nanfang Daily reporter, mixed feelings," We initially communicate with the world, when they did not welcome us and they think we are always plagiarism, and cheap products with their bickering. "
What means something in the world is a lot of competition in Foshan ceramic enterprises once thought.
"In fact, the final competition between us and them ultimately depends on their culture." Cai Chu-Yang said that the cultural heritage, unique, creative things more by recognition. Dongpeng from selling single tile, to sell the product space until the sales culture, in this process of evolution to culture of competition in world competition.
Sales figures prove that their strategy has been recognized by the world.
Phenomena point to the fact that, with Shiwan pottery ceramic enterprise culture in the early years of the government to accept the hardware upgrade, and after the government's positive guidance, has gradually embarked on the cultural software upgrade away.
Sound
Business model to promote
Make pottery culture
Go further
"In the process of promoting the culture of Tao, the government should be prepared to locate and give themselves one label, and the power of government to promote the label set. Foshan is not only the birthplace of ceramics, it is the birthplace of culture. Stone Bay is not high pollution, high energy region, which is a profound historical and cultural heritage pottery, with the Chinese cultural treasures region. Currently, the ceramic industry, energy does not completely eliminate pollution, but this is not the mainstream. "Guangdong Dongpeng Holding Co., Ltd. CEO Cai Chu-Yang said.
Culture Company was established in the area of the exhibition hall set up pottery culture, pottery culture implanted gene is Dongpeng strategic development needs. And at the government level, the Government has positive action to build a platform and optimize the business environment, and guide enterprises to promote innovative business models.
For example, the government's support, has now developed into a doll Street thriving pottery transaction parting. Affected by this, the early years of a lot of young people are unwilling to do ceramics trade, are now with their parents to learn, in the street sale of ceramic dolls. Indeed, many of the cultural heritage and lost because of lack of business models, there are opportunities if they are not afraid of successors.
From the famous ceramic town, but now want to build Shiwan ceramics and cultural district, Yuejin Road and the surrounding area actually reflects Shiwan ceramics industry development context.
After the extensive development of the industrial era, the "culture" of the force was "wake up", which also activates the ceramic enterprises within the region more cultural genes.
